Feros Care’s mission is to support seniors to strive to live their best life through Celebrating Ageing.
While Feros Care has always celebrated ageing, in 2013 the company undertook a rebranding program that officially acknowledged the company’s direction of building a positive image and environment for both seniors and aged care.
This is based on Feros Care’s true belief that when people reach 80 years of age, there is significant scope to set new life goals to continue to learn, create, achieve, love, enjoy and to live life to the fullest. It is our mission to not only provide our clients with this opportunity, but to also engage the community in breaking down the traditional stereotypes of old people.
Feros Care has undertaken a number of on-the-ground initiatives to achieve our Celebrating Ageing mandate. This includes our Grow Bold not Old campaign and the introduction of our Feros Heros that showcase some amazing seniors who are living life to the fullest and reinventing aging as we know it.
Just as important as our branding and community awareness initiatives, Feros Care is living our mission through our service philosophy which underpins our celebrating ageing mantra. With our Byron Model of care, health and wellness teams and strategies such as forever young and strong foundations programs, we are giving seniors every opportunity to remain living healthy, independent lives, connected to the family, friends and the community for as long as possible.